| Free tier |
Free forever. 5 entries, 1 recipient, monthly check-in. |
Free forever. Limited data segments, up to 5 beneficiaries, email-only communications. |
No free tier. The product is built around per-plan one-time fees. |
Silver tier is free. 3 protected assets, 10 passwords, 1 beneficiary per asset, unlimited trustees. |
No comparable free tier for the vault. The Estate+ bundle is the entry point. |
Freemium tier limited to 3 items. |
| Paid entry-level |
Personal: £5/month or £45/year. Unlimited entries, 3 recipients, choice of weekly, fortnightly, or monthly check-in. |
Premium: $40/year (list $60). All segments, unlimited beneficiaries, 1GB file storage, SMS and phone notifications, live chat support. |
Modular one-time pricing. Setup €39.99, €2.49 per beneficiary, €2.49 per blockchain share, plus €60 per SafeKey Pro device. A typical three-beneficiary plan with hardware totals roughly €232 one-time. |
Gold: $5.99/month, $83.90/year, or $120 one-time. Unlimited assets, beneficiaries, trustees, and passwords. Phone confirmation on the HeartBeat protocol. |
Estate+ at $149 for the first year (includes will or trust, four directives, Digital Vault, family plan, unlimited updates). Then $39/year membership to keep editing. |
Premium: $99.99/year. Full access to all sections, document upload, deputy designation. |
| Family or multi-user |
Family: £9/month or £79/year. Two independent partner vaults on one plan (each fully private), 5 recipients per vault, video messages up to 50MB each. |
Not publicly documented as a distinct family or partner tier. Premium covers one user with unlimited beneficiaries. |
Not applicable. Each Inheritance Plan stands alone; multiple plans can be purchased independently. |
Not publicly documented as a distinct partner-vault tier. Platinum is the higher-feature tier ($9.99/month, $107.99/year, or $180 one-time). |
Estate+ includes a family plan as standard: each adult family member can create their own complete plan at no additional cost. |
Household Everplans for two members, with after-death sections unlocking only when both members have been reported and confirmed. |
| Business or firm tier |
Firm: £39/month or £399/year. Built for professional firms in legal and financial services (UK solicitors and IFAs and their international counterparts). White-label delivery, CSV bulk client invite, dedicated dashboard, soft cap of 20 clients with tiered overage above (£20-£30 per client per year). |
No B2B tier of comparable scope publicly documented. |
Business products exist, but no equivalent solicitor or advisor channel tier in their published material. |
Platinum tier bundles legal support for beneficiaries via Cooley LLP and Bird & Bird partnerships. A different model: institutional law firms acting as a referral and support layer. |
Partner-channel distribution rather than a firm tier. Subsidised access through AOL Premium, Beneficiary Advance, employer benefits, and insurance providers. |
Everplans Professional: B2B tier for US financial advisors. Co-branding, household-level client management, and CRM integrations with Redtail and Orion. Pricing by quote. |
| Money-back or cooling-off |
14-day cooling-off period on any paid tier under the UK Consumer Contracts Regulations. |
Not publicly documented. |
Not publicly documented. The one-time payment model carries different expectations than a subscription. |
90-day money-back guarantee on paid plans. |
Not publicly documented. |
Not publicly documented. |
| Billing model |
GBP, recurring monthly or annual. Stripe-processed. |
USD, recurring annual on Premium. |
EUR, modular one-time per plan and per add-on. Activation methods priced separately (login free, click-link €0.99, SMS €2.49, phone call €4.99). |
USD, monthly or annual subscription, with one-time lifetime options on Gold ($120) and Platinum ($180). |
USD, $149 first-year fee then $39/year membership for ongoing updates. Partner channels can subsidise or include access. |
USD, annual. Partner subsidies (VSP, MOAA, Blue365, employer benefits) can bring effective per-user cost to roughly $27/year. |